B2B SaaS gains Central European visibility from Romanian PR hubs
An HR tech platform used Romanian digital PR and tech publications as a wedge into CEE visibility. In 12 months, organic trial starts from the region rose 118% while domain authority metrics climbed steadily.
Challenge
Where things stood
HireStack had strong US and UK content but almost no presence in Romanian or CEE search. Competitors earned links from regional HR blogs and business press. The team needed non-spammy authority without opening ten local microsites.
Strategy
What we executed
We built a salary-benchmark survey with Romanian respondents, pitched business and HR editors, and supported the PR wave with niche edits into existing HR process articles. Guest posts targeted hiring-manager pain points in Romanian and English bilingual outlets.
Results
Before and after metrics
Regional organic trials grew from 49 to 107 monthly. Referring domains increased from 210 to 298 globally, with 54 new Romanian or CEE publishers. Branded search volume in Romania rose 73%. Two survey pages still earn impressions a year later.
Organic traffic (CEE focus)
6,400 sessions/mo→15,200 sessions/mo
Referring domains
210→298
Organic trials (region)
49 /mo→107 /mo
Branded searches (RO index)
100→173
“The salary survey landed on three national business sites and two industry blogs. Links were dofollow where promised, and articles still rank for the survey title.”
For services and packaging context behind this campaign, visit link building romania or explore related case studies below.
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