Fintech brand grows Romanian organic signups with editorial links
A licensed payments company needed Romanian trust signals before a consumer push. In nine months we built 64 editorial links and supported a 142% lift in organic sessions from Romania.
Challenge
Where things stood
Payora ranked on page two for high-intent Romanian queries like account opening and SME payments. Competitors held stronger news coverage and denser .ro referring domains. Paid social was converting, but CAC was rising and organic trust signals were thin.
Strategy
What we executed
We mapped a 3:1 mix of niche finance blogs to national business media, added two data-led PR angles on SME cash-flow habits, and kept anchors 70% branded or naked URL. Content focused on compliance explainers and founder commentary that editors would actually accept.
Results
Before and after metrics
Organic sessions from Romania rose from 18,400 to 44,600 monthly. Referring domains increased from 112 to 176. Three head terms moved into the top five. Demo requests attributed to organic search grew 67% quarter over quarter by month nine.
Organic traffic (RO)
18,400 sessions/mo→44,600 sessions/mo
Referring domains
112→176
Avg. position (top 10 money terms)
18.4→6.2
Organic demo requests
86 /mo→144 /mo
“We saw 38 new referring domains from real Romanian publishers, and branded search impressions nearly doubled. Reporting was clear enough for the board.”
For services and packaging context behind this campaign, visit link building romania or explore related case studies below.
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